COUNTER.

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"COUNTER IS BOLD, IT'S CLEAR, IT'S ABOUT LOOKING AT WHAT IS

INSIDE AND NOT LACKING CONFIDENCE IN WHO WE ARE.

COUNTER IS ABOUT SHOWING THE STORY OF THE POWER OF OUR COLLECTIVE VOICE."

- GREGG RENFREW FOUNDER AND CEO

OUR MISSION - Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

OUR PRODUCTS - Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury.  Clean is for the people.